Roundtable Series 2014

In 2014, ACTA held the following Roundtables:


Grassroots Fundraising

Grass and watering can

Back by popular demand!  •  A multi-session intensive

You have the passion.  You have the vision.  Where's the cash?

What: We will create a learning circle for traditional and tradition-based artists & organizations.  We will be a peer network helping each other raise money using methods that align with our culturally-specific values.  Is an online crowd-sourcing campaign right for your community?  Do you raise money by selling your Auntie’s food delicacies?  What about that end of year letter appeal?  What works?  Our goal will be to provide you with expert coaching and a peer learning circle to guide you towards raising at least $5,000 from individuals.

Who: We are looking for 10 groups and/or artists (with up to 4 representatives from your staff or board, if you are structured in this way, or other supporters) who are based in the San Francisco Bay Area.  Guided by nonprofit consultant Jerry Yoshitomi* and ACTA staff, we will help you plan a fundraising campaign that reflects who you are and what you stand for.  We are here to further your good work!

What can you expect?
•  5 workshops to provide values-based financial literacy for setting achievable goals
•  personalized help in creating a fundraising plan with ACTA staff & consultant
•  coaching in-between the workshops
•  site visits by staff to learn more about your community needs, if requested
•  learning in an informal & non-judgmental environment; good conversation



WORKSHOP 1-choose from two locations:

May 17, 2014-San Francisco
Yerba Buena Center for the Arts
701 Mission Street, San Francisco 94103

May 18, 2014-East Bay
Oakland Asian Cultural Center
388 9th Street #290, Oakland 94607
Introductory workshop and info meeting open to all; Meet consultant Jerry Yoshitomi and ACTA staff; pick-up a questionnaire-application


Internet site set up for the Grassroot cohort; Homework begins; Conversations/coaching with each team by phone or in-person

WORKSHOP 2-September 13, 2014
Location TBA
Introduction to Grassroots Fundraising; Case study examples; Develop preliminary campaign outline


WORKSHOP 3-October 5, 2014
Location TBA
Grassroots Fundraising continued; Each group presents plan to one another



WORKSHOP 4-November 15, 2014
Locatioin TBA
How is it going workshop

CAMPAIGN ENDS-January 10, 2015

WORKSHOP 5-January 31, 2015
Location TBA
Early afternoon (3 hours maximum)
End of session wrap up; Lessons learned and celebration!


Where: Meetings/workshops will be held in various venues in San Francisco and East Bay locations near public transportation, TBA.

How do I/we sign up?
Space is limited to 10 groups in order to maximize the coaching.  You should be a group of at least 4 representatives.  One or two of you should have computer/tech skills.  We encourage your cohort to join us for all of the workshops but if the entire group cannot commit to all dates, we understand that some of your group will be present at all the meetings.

Step 1-Come to an introductory meeting on May 17, 2014, in San Francisco or May 18, 2014, in Oakland.  Meet consultant Jerry Yoshitomi and ACTA staff and have your questions answered.

Step 2–Fill out a questionnaire and simple application.  Deadline June 15, 2014.

Step 3–Ten groups will be notified by ACTA by July 15, 2014.

How much?  This is a donation-based program; no one will be turned away for lack of funds.


San Francisco Arts Commission logo

Please contact ACTA Program Manager Lily Kharrazi. • (415) 346-5200


*About Jerry Yoshitomi
Jerry Yoshitomi is Chief Knowledge Officer of MeaningMatters, LLC.  From his days as a VISTA Volunteer working in the "War on Poverty," social justice through culture has been a primary focus.  His work has encouraged new cultural policies and practices that have changed the landscape of arts practice in the United States, Canada, Australia, New Zealand, the United Kingdom and most recently Spain, Chile and Argentina.  Organizations and artists have successfully implemented methods from his writings and workshops to diversify attendance, deepen engagement and increase earned and contributed income.  He has served as a Member of the Los Angeles Cultural Heritage Commission, the California Arts Council, and chaired three panels at the National Endowment for the Arts.

In recent years, Jerry's work has focused on increasing contributed income from individual donors, particularly for small and medium sized organizations serving communities of color.  Jerry has presented fundraising workshops to arts organizations in San Francisco, Oakland, San Jose, Salinas, Ventura, Fresno, and Los Angeles.  He is leading workshops on grassroots fundraising and development for the Alliance for the California Traditional Arts Community Leadership Project, working with groups from the Filipino, Latino, Cambodian and Laotian communities.  In the Cultivate/Create Initiative of the Los Angeles County Arts Commission, eleven groups set out to raise a combined total of $100,000 to match grants from the Arts Commission and the Colburn Foundation.  The combined total amount raised in the four months of their campaigns was $370,948.



ACTA'S ROUNDTABLE SERIES COMES TO HUMBOLDT: Cultural Networks - Working from Strength

August 28, 2014
6:00-9:00 p.m.
Humboldt Bay Aquatics Center
921 Waterfront Drive, Eureka, 95501

There is tremendous vitality in the making and maintaining of our cultural arts. Many communities are creating culturally relevant art which operates largely under the radar of funders or mainstream recognition. How do these networks support themselves to create and promote creative and life-affirming art?  What are the values? What is the drive and inspiration?  Can we learn and support one another? Are we a larger network in the making? ACTA invites you - the artists and community organizers to meet one another, share art, and discuss how we can best learn from one another and think about the future.  




ACTA'S ROUNDTABLE SERIES COMES TO SAN DIEGO: Traditional Artists Crossing Boundaries

Thursday, September 4, 2014
6:00-9:00 p.m.
Joe & Vi Jacobs Center
Chollas View Room
404 Euclid Avenue
San Diego, CA 92114

Join us as we recognize and celebrate San Diego's traditional artists and organizations in an evening of art-sharing, refreshments, and conversation.

T. Ford, Black Storytellers of San Diego; Kirin Amiling Macapugay, Kalingas North American Network; Stanley Rodriguez, Kumeyaay traditional singer; and a representative from Fandango Fronterizo; will lead off a discussion about the unique experiences and strategies of local traditional artists and their communities in navigating and negotiating physical, political, cultural, and social borders.

ACTA will present the California Living Heritage Award to Josephine S. Talamantez.

Special musical guest, Ramon "Chunky" Sanchez, NEA National Heritage Fellow.

Held in partnership with the Jacobs Center for Neighborhood Innovation.