Alliance for California Traditional Arts
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OTHER OPPORTUNITIES

Unlocking the Puzzle: Creating a Marketing Plan

Wednesday, March 26, 2008
9:00 am – 12:30 pm
San Francisco Foundation
225 Bush Street
San Francisco, California

Wednesday, March 26, 2008
2:00 pm – 5:30 pm
East Bay Center for Philanthropy
Frank Ogawa Plaza
Oakland, California

Thursday, March 27, 2008
9:30 am – 1:00 pm
Theatre on San Pedro Square
29 N. San Pedro Street, Suite 200
San Jose, California

Join marketing strategists Julie Peeler and Nancy Hytone Leb for this free workshop to help you lay the groundwork for crafting an effective and efficient marketing plan for your organization.  Seminar leaders Julie Peeler and Nancy Hytone Leb, who together have over thirty years of marketing experience, will share strategies for creating a step-by-step planning process, using market research techniques, and crafting a powerful brand identity.  You will leave the workshop with a greater understanding of how to connect your programming to larger audiences that will appreciate your work.

The seminar presenters will utilize exercises, case studies from the arts world, and the National Arts Marketing Project’s latest consumer research to illustrate the impact better marketing can have on artists and arts organizations.

Attendees are eligible for scholarships to attend other national marketing workshops.

For more information, or to RSVP (required), visit Theater Bay Area’s website.

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CounterPULSE’s Boot Camp for Artists

Mondays, April 14, 2008 through May 19, 2008
6:30 pm to 9:30 pm
CounterPULSE
1310 Mission @ 9th Street
San Francisco, California

Whether you're a choreographer who's self-producing for the first time, a director who's ready to expand your company, an experienced artist looking to brush up on skills, or a performer looking to get a part-time job in arts administration, this crash course will give you the skills you need to kick-start your career.  Each session includes two 3-hour session of hands-on instruction.  Sign up for the entire series and receive a half hour of individual consultation for free.

Session I
Getting the Money – Grantwriting and Fundraising
April 14 & 21

Session II
Getting Attention – Marking & Publicity
April 28 & May 5

Session III
The Show – Production
May 12 & 19

Cost: $250 for the series or $100 per session.  Early registration discount of 10% if registered by February 15, 2008.

Space is limited.  Advanced registration is required.  Contact CounterPULSE at (415) 626-2060 or via email to register.

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Online Training Course to Master Proposal Writing

The Foundation Center hosts several online training courses in proposal writing.  The Statement of Need helps novice or inexperienced grantseekers master a critical component of proposal writing – preparing a statement of need.  The Project Description is an in-depth look into the preparation and writing of the project description section of a proposal.  The Budget demystifies the preparation of the project budget included in funding proposals.  The Comprehensive Course is a thorough, step-by-step guide to preparing an effective proposal for foundation support, covering every section of the proposal.  The courses include interactive exercises and assignments, case studies, a final exam, and a printable certificate of completion.  Lessons can be taken at any pace, and can be reviewed often.  For more information visit the Foundation Center’s website.

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